A consistent brand message helps people identify your brand and understand what you’re about. It can also help you stand out from the crowd and encourage people to buy. A consistent visual style and voice across all channels help you stand out from the crowd. It can also help you build credibility and drive business results. Here are practical steps to help you establish and maintain a strong brand message.
Before working on new campaigns, you must have clear rules and standards for your written and visual materials. This will help keep you focused on the goals of the campaign.
Prioritize Marketing Assets
Having all of your assets accessible to everyone helps keep your brand consistent. A well-defined asset management system can help ensure your brand message is communicated effectively across all channels.
Having all your assets in one place can help teams complete their work faster. It can help build each person’s sense of autonomy. In addition, it can help keep everyone involved in the project and ensure that no one is left out of important decisions.
Utilize Schedules and Calendars
A well-defined marketing and promotion schedule can help help save you time and improve your chances of success. A marketing calendar can help keep track of all the details of a campaign and promotion your team is working on. It can also help keep everyone on track by allowing them to see all of the campaign’s details in one place.
Don’t Be Afraid to Reuse Content
Reusing content can help you reinforce and reach a new audience. It can also help you refresh content already used and provide valuable value to an audience who hasn’t seen it yet. Doing so can help you fine-tune your brand messaging and attract more potential customers.
Repurposing content is also more cost-efficient as it can help you keep your message fresh and relevant to your audience. Since people tend to absorb messages multiple times, you must maintain the same message.
Keeping your message and image relevant is an ongoing practice of brand maintenance. Brand consistency requires that any changes reflect your mission and values to ensure that it continues to resonate with your audience.