Austin Rotter

Professional Overview Blog

B2B Marketing Strategies

B2B Marketing Strategies

In 2022, many different B2B marketing strategies will differ from what you've already seen. These strategies will be able to provide you with a new approach to looking at your existing process. The most effective strategy will be those built on the emerging...

Social Media and Customer Retention

Social Media and Customer Retention

Social media is more than a platform to promote new products or attract new customers. It can also be used to retain existing ones. One of the most critical factors businesses should consider when building a solid relationship with their customers is developing a...

What Every Marketing Department Needs to Streamline

What Every Marketing Department Needs to Streamline

One of the easiest ways to achieve successful business growth is creating and implementing universal business systems, or UBS. These are dynamic documents that will lay out certain aspects of your business, how to do them, what resources are needed, and notify you of...

Content That Can Strengthen Your Marketing Strategy

Content That Can Strengthen Your Marketing Strategy

Content marketing is one of the best strategies that people can do to boost their marketing strategy. Pieces of content marketing can be anything from a company blog, podcast, or even a video. When done correctly, this can help with things such as search engine...

How Marketing Teams Can Utilize NFTs

How Marketing Teams Can Utilize NFTs

NFTs are the newest phenomenon to hit the digital and financial markets. Most people see it as a quick way to utilize technology and make money. But creative minds are finding new ways to bend NFTs to their advantage. For example, marketing teams have begun to play...

Email Marketing Myths You Should Ignore

Email Marketing Myths You Should Ignore

Every industry has a certain number of myths, which, if believed, can hold an entrepreneur or business owner back. This is true even for things such as email marketing. Likely, these myths don’t come from a malicious place - but one can’t deny their impact on the...

Marketing Strategies for 2022

Marketing Strategies for 2022

As we move further into 2022, more marketing strategies are beginning to gain traction. In the past, it was more about getting your company or business name seen and in front of audiences. Recently it’s more about telling your brand’s story and having an effective...

The Importance of a PR Team

The Importance of a PR Team

There is often a vague understanding of what Public Relations (PR) is and why it is important. If a business wants to get their message, image, or brand out of how they want to be represented, then PR is the most effective marketing strategy. Through PR, businesses...

Defining Your Brand as a Business

Defining Your Brand as a Business

Defining your brand means defining your business and in vice versa. To sell any product or service, you need to know what your brand is. This will establish a foundation from which your business can grow and develop all marketing efforts and strategies. A business’s...