Austin Rotter

Press Page

5 Strategies to Boost Your Personal Branding in 2022

“Austin Rotter shares five key tactics for entrepreneurs to develop strong personal brands in 2022. Personal branding is the art of telling a story that communicates your worth to prospective customers”



How the Metaverse Is Changing the Dynamics of Influencer Marketing

“Influencer marketing is a great way to reach the target audience on social media. But the metaverse is expected to change how influencer marketing is done. Here, Austin Rotter, a branding and media strategy professional, discusses how the metaverse is changing influencer marketing dynamics.”


10 Best Ways to Get Motivated (And Moving) In the Morning

“Let’s face it: getting motivated in the morning hours is easier said than done. Even if you consider yourself a morning person, you may struggle to muster up the motivation and energy to start your day.”

In Conversation With Austin Rotter – Why Good Content Has to Be Futurist and Forward Thinking

“Recently, we sat down with Austin Rotter to discuss why good content has to be futurist and forward-thinking. Austin is a digital marketing strategist with over a decade of experience helping brands and entrepreneurs thrive in media relations and online branding.”

Why Zero-Party Data is the New Secret Weapon for Brands

“With all the data sources available to brands and marketers, is zero-party data actually the most valuable insight?”


Austin Rotter Weighs in on the Metaverse, Its Growth, and Future

“Austin Rotter makes reference to tech billionaire Mark Zuckerberg and how he put his whole skin in the game with his company Meta.”

How To Leverage Micro-Influencers to Boast Your Digital Footprint & Social Media Campaigns

“If there is one thing that is consistent when it comes to social media and digital marketing overall, it is change itself will always be inevitable.”


Austin Rotter, Media Relations, Branding, and Strategy Expert

“Austin Rotter is a New York-based expert in all things media relations, branding, and strategy. He talks to The Industry Leaders about how his work is all about storytelling, and why getting published in trade media is where founders on a budget should be focusing.”


Austin Rotter Ideamensch Interview

“Austin Rotter is a strategic digital marketing and media relations strategist with over a decade of experience working with a number of clients ranging from Fortune 100 brands to hyper growth companies.”

Austin Rotter On How COVID Has Changed Digital Marketing

“Austin Rotter, a digital marketing strategist who has over a decade of experience working with countless hyper-growth and disruptive companies says that COVID has fundamentally changed the digital media, as well as the larger social marketing ecosystem forever.”

Interview With Austin Rotter, Digital Marketing Strategist

“Austin Rotter is a strategic digital marketing and media relations strategist with over a decade of experience working with a number of clients ranging from Fortune 100 brands to hyper-growth companies.”


Why The Metaverse Is The Biggest Opportunity For Retailers To Explore This Year

“You have likely heard it countless times by now — the metaverse is coming. Is the metaverse real though? Should we be paying attention to it? These are all valid questions every retailer, merchant and brand marketer are asking themselves right now.”


4 Ways to Improve Your Digital Footprint on a Shoestring Budget

“Fortunately, even with rising costs across the board, there are ways for owners to grow their online presence without breaking the bank.”

Should You Believe The Metaverse Hype?

“After Microsoft plunked down over $67 billion in an astounding deal for Activision Blizzard to jump-start 2022, I think it is fair to say the public will be hearing a lot more about the metaverse for years to come, like it or not.”

How retailers and brands can use the metaverse in 2022

“There were a lot of buzz words thrown around in 2021, with metaverse picking up steam during the final quarter of the year.”

Strategies every marketer should use on Instagram in 2022 to increase engagement

“If the pandemic has taught marketers anything over the last two years, new marketing strategies—especially when it comes to social media engagement—are vital to increase a brand’s profile.”

3 ways the pandemic has changed media relations forever

“For PR pros, the rules are always changing—but the last two years of COVID-19 have accelerated an already rapid cycle.”


PR Pros: Austin Rotter On The 5 Things You Need To Create A Highly Successful Career As A Public Relations Pro

“Austin Rotter is a strategic digital marketing and media relations strategist with over a decade of experience working with a number of clients ranging from Fortune 100 brands to hyper growth companies.”

Creative strategies on a shoestring budget—without damaging your digital footprint

“With consumer prices and inflation impacting almost every aspect of small businesses around the country, resources and budgets have never been tighter. Small businesses, especially those that need PR to help drive sales and growth, are taking notice in a big way.”


What Media Strategies Are Here To Stay For 2022?

“It’s that time of the year as marketers and PR professionals begin planning projects for 2022. Their eyes are focused on the upcoming media strategies that will be most prevalent in the year to follow.”

Micro-Influencer Trends for 2022 and Beyond

“As we dive into 2022, it’s time to take a deeper look at some of the influencer marketing trends we expect to see this year.”

3 Ways Covid-19 Has Changed the Marketing World

“How evolving human connections, the creation of the metaverse and the popularity of micro-influencers created disruptive and likely enduring shifts.”


Using Micro Influencers to Target Gen Z in 2022

“There is no doubt that the influencer ecosystem has exploded over the last few years, and micro influencers are a big part of it.”

Why the Metaverse Might Be the Biggest ROI Opportunity for Marketers

“The metaverse is still in its early stage of development, but many brands are already using it to boost sales, awareness, and engagement.”

Brands Are Starting to Focus on Metaverse Marketing

“While exciting, the metaverse is still in its extremely early stages of development. It’s at the one-yard line of a very long field in front of it with a lot of unknowns still to uncover.”