by Austin Rotter | Mar 14, 2024 | Austin Rotter
In an era defined by rapid technological advancement and digital transformation, the landscape of public relations is undergoing profound changes driven by the integration of AI into communication strategies. As AI technologies continue to evolve and reshape the way...
by Austin Rotter | Feb 13, 2024 | Austin Rotter, Business
As the first true digital natives, Generation Z (Gen Z), born between the mid-1990s and early 2010s, has emerged as a powerful force reshaping the marketing landscape. With their unique preferences, values, and behaviors, Gen Z consumers drive significant changes in...
by Austin Rotter | Jan 16, 2024 | Austin Rotter, Business
In the age of digital marketing, where consumers are increasingly seeking authentic and relatable experiences, user-generated content (UGC) has emerged as a powerful tool for businesses. UGC refers to any content—images, videos, testimonials, reviews, or social media...
by Austin Rotter | Dec 15, 2023 | Austin Rotter, Business
Marketing is the heartbeat of any successful business. It’s the strategic effort to connect products or services with consumers, driving awareness, interest, and sales. At the core of marketing strategy lies the “4 Ps,” a framework that helps...
by Austin Rotter | Nov 14, 2023 | Austin Rotter, Business
A positive reputation is a priceless asset for any individual, organization, or brand. Public relations (PR) is pivotal in shaping and maintaining this coveted image. It’s not just about creating a positive buzz; it’s about consistently delivering on...
by Austin Rotter | Oct 16, 2023 | Austin Rotter, Business
In today’s fast-paced and interconnected world, crisis management in public relations has become more crucial than ever. A crisis can strike any organization at any time, and how it is managed can make or break its reputation. Effective communication lies at the...
