Every industry has a certain number of myths, which, if believed, can hold an entrepreneur or business owner back. This is true even for things such as email marketing. Likely, these myths don’t come from a malicious place – but one can’t deny their impact on the business industry.

With that in mind, here are some of the most common email marketing myths that all businesses, large and small, should ignore. Hopefully, with enough time and communication, we can eradicate these myths.

Myth: Email Marketing Is Dead

Many people believe that email marketing is a thing of the past. However, current research and experience suggest otherwise. This is arguably the most popular myth regarding email marketing, and it has likely discouraged many businesses from an effective avenue of marketing.

According to one survey, up to ninety-three percent of B2B marketers use email marketing, with almost sixty percent of consumers admitting that these email ads have been beneficial. 

Myth: Email Marketing is Too Expensive

One of the most effective ways to create an email marketing campaign is automation. And yet people mistakenly believe that it is too expensive for most businesses to use. There are many helpful tools for setting up an email marketing campaign, which means there are various price options available. It’s worthwhile to research and find the right tools for your business needs and budget.

Myth: All Emails Have to be Heavily Designed and Planned

Yet another common myth is the belief that plain text emails don’t perform as well as heavily designed emails. While the latter is more eye-catching, plain text emails do serve a purpose. So don’t fret if a text email is all your business can manage at the moment – they’re still effective.

Myth: You Must Ignore or Remove Inactive Users

Inactive users have not responded to an email in six months or more. Many consider it commonplace to remove these users from mailing lists or ignore them in their counts. However, this is a significant mistake to make. Frequently, a user becomes inactive simply due to a lack of time. Removing the opportunity for them to interact later creates a potential customer loss for the company.