A company’s social media presence is essential in today’s world, allowing it to grow its customer base. Managing multiple accounts can be daunting, but with the right tools, you can easily plan and organize your campaigns.

Aside from the software, there are also other factors that you should consider when establishing a successful social media presence. Fortunately, this article lists the most helpful tools for your small business.

Zoho Social

Experts claim that Zoho Social is the best choice for small businesses looking to establish a successful social media presence. Its paid plans start at $10 a month, and its free plan comes with many perks.

Zoho Social’s features. Its free plan allows users to post unlimited posts, and it also doesn’t have a limit on the number of times they can schedule across multiple profiles. However, this plan does not provide much else.


If you’re a small business relying on a single person to manage its social media accounts, consider using a service such as Hooter. It has many features and is very affordable for a small operation. Its free plan is worth considering if you’re planning on posting up to 30 times daily.

If you’re after a more versatile package, the professional tier of Hooter is recommended at $49 a month. It supports a single user and allows you to increase the number of profiles to ten, which is sufficient for a small business. Its calendar feature will allow you to monitor your pipeline and analyze your demographics.


If you’re planning on reaching a younger audience with the help of TikTok and Snapchat, consider using Loomly. This platform is the only one that can be used to implement these two apps.

Loomly is an excellent tool for small businesses, as it features an organizational function that allows them to keep track of their projects and team members. However, it doesn’t have social listening capabilities and engagement features.

Sprout Social

If you’re a startup company with additional funds, then you should consider using Social. It’s one of the most expensive plans on this list and doesn’t have a free plan. Its lowest plan is $89 a month and doesn’t have a posting limit.

Even though this plan is costly for small businesses, there are plenty of good features that it comes with. You’ll receive an image editor, time optimization, and a taggable inbox. It additionally comes with a management tool and various options.